ADEX Benchmark 2024 Report
Basic information
Szerző (fordító, lektor)
Vető Balázs
Source of origin
IAB Europe
Date of original publication
May 21, 2025
Original format
text
Original size
46 pages
Recommended for
Ad-tech providers, Agencies, Data providers, Network Marketers, Offsite Publishers - Marketers, Retail Media networks, Retailer
Geographical scope
EU
Teaser
Europe's digital ad market grew 16% to a record €118.9bn in 2024. Explore the definitive guide to digital ad spend in the latest AdEx report.
Summary
The IAB Europe AdEx Benchmark report reveals Europe's digital ad market defied expectations, growing 16% in 2024 to a record €118.9bn. This definitive guide to ad spend across 30 markets shows growth accelerated significantly from 11.1% in 2023. Key drivers included Social, Video, and a strong performance from the newly tracked Retail Media category. The report highlights the ecosystem's resilience and provides a vital compass for navigating the market's future trends.
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