Europe's digital ad market grew 16% to a record €118.9bn in 2024. Explore the definitive guide to digital ad spend in the latest AdEx report.

This IAB Europe guide addresses the complexity of custom ad formats in retail media, advocating for standardized native ads to simplify campaign management.

Master omnichannel retail media. IAB Europe's guide details strategy, benefits, challenges, and measurement for integrated campaigns.

IAB Europe's 101 Guide to Retail Media. Your essential resource on definitions, buying, measurement, and best practices in this booming ad channel.

Retail Media in Europe is booming – growing at nearly four times the rate of the total ad market. In 2023 alone, retail media spend surged by 22.1%, compared to a 6.1% increase in the overall ad industry. And at the heart of this momentum? Sponsored Products.

For as long as the environmental impact of media buying has featured as a topic of discussion within the digital advertising ecosystem, there have been calls for standardisation of the way the carbon footprint of digital media products is estimated. The lack of standards has consistently ranked as a top challenge preventing progress on sustainability.

Your guide to In-Store Retail Media. IAB's new standards define key terms, zones, and metrics for digital, audio, and connected shopping formats.

Confused by the retail media boom? IAB Europe's new landscape map clarifies the key players and sectors across the pan-European ecosystem.