Advertising Cost of Sales (ACOS)

Advertising Cost of Sales is a metric that measures the ad spend generated by advertising in relation to the overall sales value. It is calculated by dividing the ad spend by the sales value and then converting it into a percentage.

IAB Europe's Guide to sponsored products

Retail Media in Europe is booming – growing at nearly four times the rate of the total ad market. In 2023 alone, retail media spend surged by 22.1%, compared to a 6.1% increase in the overall ad industry. And at the heart of this momentum? Sponsored Products.

Advertising Cost of Sales (ACOS)

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