Average Cart / Basket Size

The average revenue generated by a campaign’s sales. This KPI is calculated by dividing the total revenue by the total orders over a given time period. The average cart can be tracked for any time period, but the most common is the moving monthly average.

IAB Europe's Guide to sponsored products

Retail Media in Europe is booming – growing at nearly four times the rate of the total ad market. In 2023 alone, retail media spend surged by 22.1%, compared to a 6.1% increase in the overall ad industry. And at the heart of this momentum? Sponsored Products.

Average Cart / Basket Size

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