Brand Page, Product Detail Page (PDP)

A centralised online destination where a brand lists its products on a retailer site or marketplace, also known as Product Detail Page (PDP).

IAB Europe's Guide to sponsored products

Retail Media in Europe is booming – growing at nearly four times the rate of the total ad market. In 2023 alone, retail media spend surged by 22.1%, compared to a 6.1% increase in the overall ad industry. And at the heart of this momentum? Sponsored Products.

Brand Page, Product Detail Page (PDP)

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