Connected Media

Traditional media which is connected digitally to the wider media landscape and therefore can be connected to the retail media ecosystem be it connected TV or connected in-store displays.

IAB Europe's Guide to sponsored products

Retail Media in Europe is booming – growing at nearly four times the rate of the total ad market. In 2023 alone, retail media spend surged by 22.1%, compared to a 6.1% increase in the overall ad industry. And at the heart of this momentum? Sponsored Products.

Connected Media

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