Consumer Journey / Customer Journey / Shopper Journey

A customer/shopper journey is the entire experience a customer has while communicating with a brand. It considers the complete interaction roadmap from brand discovery to purchasing and beyond.

IAB Europe's Guide to sponsored products

Retail Media in Europe is booming – growing at nearly four times the rate of the total ad market. In 2023 alone, retail media spend surged by 22.1%, compared to a 6.1% increase in the overall ad industry. And at the heart of this momentum? Sponsored Products.

Consumer Journey / Customer Journey / Shopper Journey

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