Digital Catalogue

A PDF file or HTML replica of the print sales catalogue provided on a retailer's website or digitised with rich interaction features (e.g., "clip to card") and provided inside the retailer's mobile app or by third-party shopping and savings apps.

IAB Europe's Guide to sponsored products

Retail Media in Europe is booming – growing at nearly four times the rate of the total ad market. In 2023 alone, retail media spend surged by 22.1%, compared to a 6.1% increase in the overall ad industry. And at the heart of this momentum? Sponsored Products.

Digital Catalogue

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