IAB Europe's 101 Guide to Retail Media
Basic information
Source of origin
IAB Europe
Date of original publication
June 27, 2025
Original format
text
Original size
30 pages
Recommended for
Agencies, Network Marketers, Retail Media networks, Retailer
Type of content
case study, guide
Geographical scope
EU
Teaser
IAB Europe's 101 Guide to Retail Media. Your essential resource on definitions, buying, measurement, and best practices in this booming ad channel.
Summary
This guide explores the third wave of digital ads: Retail Media. It offers pan-European definitions for on-site, off-site, and in-store advertising, plus how to buy campaigns. Discover why it's vital for brands, leveraging first-party data and closed-loop attribution for precise targeting and measurement. The report covers key formats, metrics like ROAS, and the latest IAB Europe standards, providing a complete playbook for advertisers to succeed in this fast-growing channel.
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