In-Store Retail Media Definitions and Measurement Standards
Basic information
Source of origin
IAB Europe
Date of original publication
December 3, 2024
Original format
text
Original size
35 pages
Recommended for
Network Marketers, Offsite Publishers - Marketers, Retail Media networks, Retailer
Type of content
guide
Geographical scope
EU
Teaser
Your guide to In-Store Retail Media. IAB's new standards define key terms, zones, and metrics for digital, audio, and connected shopping formats.
Summary
This report by IAB and IAB Europe establishes foundational standards for in-store retail media. It defines the medium and focuses on standards for digital screens, audio, and connected shopping formats. The guide introduces five distinct store zones for media placement, from the exterior to checkout. It also details crucial media metrics like "Ad Play, " "Gross Impressions, " and "Opportunity To See, " alongside sales measurement metrics such as "Sales Lift" and "New to Brand" to standardize campaign evaluation.
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