Pan-European Retail Commerce Media Landscape
Basic information
Source of origin
IAB Europe
Date of original publication
May 8, 2025
Original format
text
Original size
3 pages
Recommended for
Ad-tech providers, Agencies, Data providers, Network Marketers, Offsite Publishers - Marketers, Retail Media networks, Retailer
Type of content
guide
Geographical scope
EU
Teaser
Confused by the retail media boom? IAB Europe's new landscape map clarifies the key players and sectors across the pan-European ecosystem.
Summary
IAB Europe's Pan-European Retail & Commerce Media Landscape provides a visual overview of this rapidly expanding ecosystem. As new players enter the market, this guide offers clarity by mapping the key sectors and major companies. The landscape details everything from Retail Media Networks (e.g., Tesco, Amazon Ads) to critical service providers across Ad Tech, Data Collaboration, Media Agencies, and Attribution, making it an essential resource for navigating the industry.
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