Retail Media in Europe is booming – growing at nearly four times the rate of the total ad market. In 2023 alone, retail media spend surged by 22.1%, compared to a 6.1% increase in the overall ad industry. And at the heart of this momentum? Sponsored Products.

IAB Europe's 101 Guide to Retail Media. Your essential resource on definitions, buying, measurement, and best practices in this booming ad channel.

This IAB Europe guide addresses the complexity of custom ad formats in retail media, advocating for standardized native ads to simplify campaign management.